AMERA™ still has free seats remaining on our empty leg Dubai to Nice for the F1
Why AMERA™ exists?
Why AMERA™ Exists
In 2011, the world was still grappling with the aftermath of the global financial crisis (GFC) 2008. As a niche aviation and aircraft charter service provider, we recognised a growing dissatisfaction among our passengers regarding various concierge and on-demand lifestyle services.
While not all these services exhibited the same ethical shortcomings, many left clients frustrated and disappointed.
This realisation prompted us to create AMERA™, a solution that directly addresses these concerns by offering meaningful in-house privileges.
The Landscape of Services
Today, the market is saturated with a plethora of concierge and lifestyle services, each claiming to provide unique offerings. However, we found that many of these services fell short, often described as "moderately useful" or "over-priced," despite charging fees that can reach tens of thousands of dollars. A troubling trend has emerged where these services highlight their clients' wealth and status, often at the expense of privacy and discretion.
This practice raises critical questions about motivation: Are these services genuinely focused on delivering exceptional experiences, or are they more interested in targeting affluent demographics and publicizing their financial status? This approach implies that even financially successful clients may lack the basic skills to manage their lives without incurring significant costs for relatively simple arrangements.
Financially Buoyant but incapable?
For some, the practice of boasting has become an irritation that challenges privacy and discretion sensibilities. Concierge and lifestyle services have adopted a somewhat crude and distasteful marketing strategy that raises the question of motivation. "Is the focus on service and delivery, or is it to target a specific demographic and publicise their financial position?!" and then suggest despite corporate or financial success, their potential and existing clients are incapable of managing basic life skills, that in some instances, require spending significant sums to resolve arrangements that are relatively simple activities related to their social and private lives.
Making Arrangements
Traditionally, concierge services are initiated through online platforms or phone calls. Yet, many everyday needs can be met through personal initiative, credit card providers, or quality hotel staff. Recognizing this gap in coordination led us to explore whether an elegant solution could be developed to enhance our clients' experiences.
Protective measures
Our discussions revealed that clients were not interested in extravagant experiences like dining on mountaintops or space travel. Instead, they preferred practical benefits such as access to luxury retail, wellness services, and unique travel experiences. This insight guided our development process.
How and should we do this?
To address these insights, we assembled a dedicated team to analyse the deficiencies in existing services and create sustainable offerings that complement our aircraft charter and management activities. High demand for hospitality and travel experiences—particularly dining and exclusive accommodations—emerged as key areas of interest.
What began as an effort to enhance our charter services evolved into a comprehensive proposition that eliminates the need for external concierge services for many clients. AMERA™ was conceived in London, born in Dubai, raised in Saudi Arabia, and refined by European and Far Eastern demands. Our ethos is rooted in cultural richness and diversity.
AMERA™ represents privilege, preference, and rewards across Finery, Hospitality, and Voyagé. From everyday purchases to indulgent luxuries, we cater to our members’ discerning tastes while ensuring that delivery remains meaningful and aligned with their values.
The AMERA Proposition
In summary, AMERA™ exists to redefine the concierge experience by prioritizing meaningful service delivery over superficial status symbols. By focusing on the genuine needs of our members and creating a vetted community centered around privilege and preference, we are poised to elevate the standard for lifestyle services in an increasingly complex world. Our commitment is not just to provide access but to foster an environment where luxury is defined by personal satisfaction rather than mere wealth.
We are moving!
This bridging-site shares limited but essential information while the lawyers and 'techies' are hard at work on our move.
During this time we'll be upgrading our online security ahead of introducing a new look corporate site as well as a reimagined and more immersive AMERA™ members portal.
Apologies for our appearance and any inconvenience.
Arabant Group | AMERA™